Sony, meanwhile, has been looking for a research scientist for its AI ethics group as well as an AI ethics technical program manager. Hollywood studios are showing growing interest in artificial intelligence, but the industry’s organized labor groups have qualms about automation. Nevertheless, the breadth of open roles - and the top-shelf salaries they tout - indicates an increasing embrace of this technology by the film and television world.Ĭompany Town On the brink of a possible SAG-AFTRA strike, some actors are wary of AI. And many of them don’t appear to directly touch the content development pipeline that has striking writers and actors so worried. Some of the recent job listings are for fairly traditional tech-world roles, such as software engineers (who write code) and product managers (who guide projects to completion). “This is them looking to the future and attempting to be strategic.” These roles probably aren’t geared toward breaking the strike but rather “to set up a post-strike dynamic around AI,” Crabtree-Ireland added. “In terms of a broader AI strategy or a focus on the use of generative AI, that’s not something that we’ve seen prior to now.” “It certainly appears like these are high-level strategic positions based on the kind of compensation that’s being offered for them,” Duncan Crabtree-Ireland, SAG-AFTRA’s national executive director and chief negotiator, said of the job listings. Could artificial intelligence help him get a PG-13 rating? Is Hollywood ready?ĭirector Scott Mann had an issue: too many swear words in his thriller movie. Company Town AI is here, and it’s making movies.
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